Are you still figuring out the steps you need to take for launching a successful, popular and profitable Online Business as a Digital Magazine?
You may be running a media company or an agency looking to create an additional source of revenue for your business. You have a content development team who is creating one of the best articles, videos, and graphics for your company. But, you are stuck in the process of finding out the best option of starting your Digital Magazine.
The one thing you need to keep in mind while starting your digital magazine as an Online Business Venture is about your VISION.
You need to think about how you will connect with your users in the industry you are serving and how can you monetize your traffic when you get enough users who want to get knowledge from the content your business is making.
TABLE OF CONTENT
- 1 Blueprint for your Digital Magazine
- 2 Design for your Digital Magazine
- 3 Distribution for your Digital Magazine
- 4 Monetization with your Digital Magazine
- 5 Promoting your Digital Magazine
Blueprint for your Digital Magazine
Starting a Digital Magazine demands lots of passion, hard work and investment. You may start small or big, depending on your vision, but you must create a list to have a focussed mindset while publishing your content and reaching out to your online users.
Well, the answer is very specific and sweet, you need to trust your vision and make a list that helps your focus on your vision.
You must answer the following question and almost 50% of your work is automatically done.
Which industry do you want to enter?
This is the most important point you have to make while starting your Digital Magazine. You must carve out a niche e.g. sports, food, plastics, education, etc. This will help you in aligning your interest, business plan, and content team.
Well, there are lots of agencies who have their Digital Magazine in the industry you are going to enter. Thus, you must define what are the specific domains in which you will be creating your contents and reaching out to the online users. Whatever domain you pick up, depending upon your skills, experience, content team and interest, you must have the ability to dominate and create a monopoly while becoming an authority in your industry?
Who is your audience?
There are billions of people on the internet but not everyone is your customer. You have to define what kind of people will watch your content. Thus, when you have properly defined people, you must analyze and determine their personal behavior, like what kind of content they prefer, what is the time they are usually on internet and how can you find them.
In short, you have to create a virtual character who is similar to your online users and you have to keep in define your designs, contents, and timings according to the character.
How will you create content?
This is the hardest thing and the most important task you have to do. Since regular publishing of the content needs constant creativity and patience. You may be having a team of brilliant writers, designers or editors but you need a source of inspiration to guide your team in the right way.
Thus, you must point out some of the best magazines in your industry which can help you in pointing out the content preferred in your industry. Later, you should follow some of the best content creators to inspire you in creating content in the same way.
Content for your Digital Magazine
Outlining an editorial plan will help you a lot in defining your content creation workflow as well as the characteristics of your publication and your content layout. The editorial rules and regulations will save your writing efforts and channelize your content teamwork in a proper direction.
Design for your Digital Magazine
Your digital magazine design needs to be according to your industry standard. Be its font style, images, typography, and responsive layout. Everything needs to be attractive and delight your online user reading experience.
Distribution for your Digital Magazine
Distribution is 100% free for your digital magazine. You don’t need to ship anything to your users. But you must invest in some technology that will help you in connecting with new users, retaining them and finally making them subscribing to your services.
Monetization with your Digital Magazine
There are infinite ways to create revenue source from your Digital Magazine as an Online Business.
Here are some of the best, tested and popular ways with which you can make money from the digital magazine.
- Advertisement Banners
- Sell E-Magazines and E-Books
- Subscription to your premium contents
- Story or Journal for a brand
Pricing for your Digital Magazine
You have complete and full control over your prices but since the market is too broad, you must position your Digital Magazine as an authority in the domain your content is being published and specify the value your customers receive in terms of money or popularity. This will help you in developing credibility and trust over the services offered by your online business.
Here are some of the points you must consider while creating price ranges for services offered by your Digital Magazine.
- The minimum price offered in the market for similar services.
- Value your customer receives after taking your Online Business services.
- The amount of investment you are making for maintaining your Digital Magazine.
Promoting your Digital Magazine
Promotion is as important as content creation for your Digital Magazine. Though you are creating content there should be users who will read it. Thus it becomes a major factor in determining the success of your Digital Magazine.
There are several ways with which your digital magazine must be promoted but the most important thing you must consider is coming in search results. Since an online user expects instant gratification and may not remember your magazine name, thus you must consider in search results of your users.
Hence, you must write content and publish them that are search engine optimized and reader-friendly.
The next work you must do to promote your content is to spread it all across social media, where most of your readers are looking for creative content.
The new and trending way to promote your Digital Magazine and create a buzz of it is by creating a partnership with some of the influencers in your industry and creating a popular brand name.
Retaining your online users
Once an online user comes to your website, you need to make sure he/she comes again. Thus you must try to get their contact details, make them subscribe to your notifications or offer them lucrative digital products to have them as your registered user.
Here are some of the best options to retain your online users
- Get their contact details i.e. E-Mails or Contact Numbers.
- Make them subscribe to your notifications.
- Have them as your registered users.
- Bring them to your message broadcast service
Once your user acts on any of the activity described, you can then send targeted messages, emails or notifications depending upon the nature of your contents.
The whole process of sticking your users to your digital magazine must be very delightful.
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How to start Digital Magazine Online Business?
These are the tried and tested processes for creating a revenue making Online Business model for Digital Magazine. Create multiple sources of income in this business with following each and every step.